Heppi
This project was an opportunity to help a company to build its services from the ground up. We went from the Business Model Canvas up until the late prototype. In this project, I participate with the company team from the first ideation meetings until the validation of the service with users. I did user research to help with the business decisions, created user-centered solutions, and tested prototypes in different stages of fidelity.
OVERVIEW
Graduation parties are a big thing in Brazil. The achievement of a college degree is something celebrated along with friends and family at a big party. A lot of student’s cohort start saving money and planning the party since the first year of their course.
Heppi is a fintech startup specialized in financial organization for these graduating events. It helps the students to plan the party and collect money safely and transparently with a simple and easy-to-use app and web-based system.
In this project, I was involved from the first ideation meetings until the last validation with users. I did user research to help with the business design, creating user-centered solutions, and testing prototypes in different stages of fidelity.
USERS
1 - Undergraduate Student Cohorts
2 - Professional Party Planners
DESIGN PROCESS
The company team presented me with a brief benchmark and some ideas in our first meeting. We began the process of filling a Business Model Canvas to start aligning our understanding of the company's overall service and functioning. After finishing the first canvas draft we started an in-depth benchmark to help us in future ideation sessions and run a survey to gather quantitative data on users.
The data we got on the survey was the base for the interview topics and collaborative design workshops.
In the interview sessions with the students, we had a turning point. They had problems not just managing all the cohort money, but planing the parties. So, our first idea was just to help student cohorts to manage their money for their party. However, during this interview step, we found that the role of the professional party planner is fundamental in the Brazilian graduation party market. We recognized we just found another kind of user to help. The company service portfolio grew bigger, to help students to find party planners. And, help party planners to sell their services. Now, those party planners would be able to post celebrating experiences with prices, the number of participants, options of food, and other important information.
In order to help us design this party planner marketplace, Heppi hired a professional party planner as a business consultant, who brought us a lot of insights from this particular field.
The Heppi team conducted three Collaborative Design Workshops, one with party planners and two with students. During these sessions we used Card Sorting to define hierarchies for the Information Architecture, we validate some of our ideas and ideate new possibilities along with users. These sessions helped us creating personas and moodboards as well.
After having all the users' input I started designing the User Journey, User Flow, Sitemap, and Wireframes. Afterward, I made a very low-fidelity prototype with the wireframes to validate the User Flow and the Information Architecture. This allowed us to design the visual mockups based on the test results and the moodboard.
Baterias Moura
I had the opportunity to create the company’s new website, going from a merely institutional portal to a business touching point. We had created an online service helping end-users to ask for a new battery to be delivered on-site and sellers to find the right product for each model.
OVERVIEW
Baterias Moura is a traditional company and the biggest player in the battery market in Latin America. However, they had an old website that worked just as an institutional information channel. The only service-oriented feature on the site was the possibility to download battery catalogs in .pdf.
Therefore, my challenge was to design a new website which could be a stronger service touching with the users.
USERS
1 - Car, Bus, Truck, and Moto drivers
2 - Battery Sellers
DESIGN PROCESS
At the beginning of the process, we had meetings with stakeholders to map the business needs and ideate about the services we could add to the website. The core of Moura’s business is the independent sellers, car workshop owners who use its products. Therefore, I designed solutions to help on both ends.
Some ideas arose during interviews with users and ethnographic observation in some car workshops.
First, drivers remember Moura when they have a problem in their car, and this is the moment that the website must be handy. Secondly, the sellers used the old website to download the catalogs to manually find the right battery for each car model on the workshop, a user story we could improve.
Therefore, I put these two needs on the top of my priorities for the homepage. The first thing a user should see would be “How to get a new battery.” So, the team designed a battery delivery system. The upper section on the homepage is a searcher to find the nearest seller which would bring the battery and install it on-site.
Sitemap
Wireframes
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In addition to this, for the car workshop workers who still used the website to download the catalog, we built an autofill searcher where they only need to type the model name to find the right battery.
After having the new features validated with users, we built the other parts of the website, all the institutional pages, and the product landing pages.
Final Home Mockup
Final Home Mockup
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CONCLUSION
Baterias Moura had an outdated institutional website that didn't work as a selling point. Therefore, we redesigned the website and built new features like the battery model and battery seller searcher. The battery seller searcher idea made Moura start a delivery system very profitable for the company.
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