Heppi
This project was an opportunity to help a company to build its services from the ground up. We went from the Business Model Canvas up until the late prototype. In this project, I participate with the company team from the first ideation meetings until the validation of the service with users. I did user research to help with the business decisions, created user-centered solutions, and tested prototypes in different stages of fidelity.
OVERVIEW
Graduation parties are a big thing in Brazil. The achievement of a college degree is something celebrated along with friends and family at a big party. A lot of student’s cohort start saving money and planning the party since the first year of their course.
Heppi is a fintech startup specialized in financial organization for these graduating events. It helps the students to plan the party and collect money safely and transparently with a simple and easy-to-use app and web-based system.
In this project, I was involved from the first ideation meetings until the last validation with users. I did user research to help with the business design, creating user-centered solutions, and testing prototypes in different stages of fidelity.
USERS
1 - Undergraduate Student Cohorts
2 - Professional Party Planners
DESIGN PROCESS
The company team presented me with a brief benchmark and some ideas in our first meeting. We began the process of filling a Business Model Canvas to start aligning our understanding of the company's overall service and functioning. After finishing the first canvas draft we started an in-depth benchmark to help us in future ideation sessions and run a survey to gather quantitative data on users.
The data we got on the survey was the base for the interview topics and collaborative design workshops.
In the interview sessions with the students, we had a turning point. They had problems not just managing all the cohort money, but planing the parties. So, our first idea was just to help student cohorts to manage their money for their party. However, during this interview step, we found that the role of the professional party planner is fundamental in the Brazilian graduation party market. We recognized we just found another kind of user to help. The company service portfolio grew bigger, to help students to find party planners. And, help party planners to sell their services. Now, those party planners would be able to post celebrating experiences with prices, the number of participants, options of food, and other important information.
In order to help us design this party planner marketplace, Heppi hired a professional party planner as a business consultant, who brought us a lot of insights from this particular field.
The Heppi team conducted three Collaborative Design Workshops, one with party planners and two with students. During these sessions we used Card Sorting to define hierarchies for the Information Architecture, we validate some of our ideas and ideate new possibilities along with users. These sessions helped us creating personas and moodboards as well.
After having all the users' input I started designing the User Journey, User Flow, Sitemap, and Wireframes. Afterward, I made a very low-fidelity prototype with the wireframes to validate the User Flow and the Information Architecture. This allowed us to design the visual mockups based on the test results and the moodboard.
Administradores
*This project is still in development. Expected release date: January 2021.
OVERVIEW
Administradores is a large portal for business and administration content (5 million single visitors per month). I was hired to work on the new website user experience. The website works as a portal for news and articles. Although there are a lot of famous writers publishing in Administradores, any user can post their own text, after a revision by a specialist. Besides that, the website has a premium area where users can watch courses and workshops with well-known professionals.
USERS
1 - Normal users
2 - Premium users
DESIGN PROCESS
Since the start, the team had weekly meetings with the stakeholders of the company, mainly the CEO and the board. We were aware of the business strategy, ways of monetization, and long-term plans. This was value input for the UX project.
The team started with an in-depth analysis of the website analytics, the Customer Service Department database, and doing a benchmark. This led us to design the user journey, user stories, and proto-personas. These personas were lately validated in user interviews.
Old Website Analysis
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Afterward, we started the information architecture. The main challenge was to organize the vast portal thematic portfolio, as shown below.
Sitemap
Information Architecture Thematic Analysis
It took a while to solve the portal's intricate net of content. We conducted card sorting sessions, validated the user flow and information hierarchy with users in remote meetings due to COVID-19.
Then, with the information structure ready, we designed the wireframes on Adobe XD.
Wireframes on Adobe XD
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In the final design, we refined the visuals for the website development. When the user is on the Administradores free content, the background is bright. The dark mode design is just for the premium content pages.
Final Interface on Figma
In collaboration with: